American hip-hop artist Young Thug has partnered with Italian fashion designer Giuseppe Zanotti, fronting the campaign to launch the COBRAS sneaker, first seen at Milan Fashion Week in September this year and featuring a '3D cobra that wraps around the body of the shoe, its head stealthily sitting atop the toe'.

The Stoner hitmaker commented 'For me, Giuseppe is like a chameleon. He's got the Italian style thing down but knows how to change it up and layer in the unexpected, the street. It's fire'.